Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference. Vision Our vision serves as the framework for our Roadmap and guides every aspect of business.Maximize long-term return to share owners while being mindful of our overall responsibilities. Be a highly effective, lean and fast-moving organization